Bombex brand story

Welcome to Bombex, your girl power tribe!

I can't believe I get to share my story with you girls today. I feel very grateful when I write this down since we've made it this far!


I'm not going to sugar-coat anything. Here is the real talk. I'd gotten a lot of judgments or doubts before as a female, an entrepreneur, a wife, a mother, and a women’s intimate care products business owner.


"Oh Emma, no offense, but maybe you need to start your diet."


"Emma, do you really think it's a good idea to quit your 9-5 to start your own company? I mean you are married so shouldn't you devote more time to your family? Plus, it’s pretty foolish to risk your stable income for your family over something unpredictable."


"Emma, do you even have enough time to make your kids' lunch box now you are a busy ‘businesswoman’?"


"OH MY GOD, Emma, never in a million years would I think you’d be selling menstrual cups ... Seriously? It's not a good look."


The list could go on and on, but I will stop it right here because none of that matters. Period. 


I didn’t let those doubts, questions, or judgments get to me or stop me because I knew my calling was to unleash all my potential as a woman and build something truly great for all my ladies and girls out there. I want us, as women, to be in a society where we all can unapologetically be our authentic selves.


Trust me, it took me a long time to figure all this out and have the mindset I have today.


I'm just an ordinary woman who had been through the phase where I didn't have any self-knowledge, which led me to not realize what I was actually capable of.


I noticed the problem, and then I started digging deep spiritually and physically into my sense of self, which cultivated my independence. It makes me independent of the opinions of others and clear about the fact that my potential is not defined by my role; instead, I have truly taken ownership of my future self by realizing and unlocking all my possibilities. That's why all the doubts didn't scare me away from achieving something better, something more significant.


Along my journey of self-exploration, I found that intimate care products genuinely are the best tools for getting to know our bodies. Before that, I did not know how to care for myself during my period or in sexual relationships, leading to struggling to live with constant pain. I got too caught up in making sure I looked good on the outside, but I neglected to feel good on inside. After some late-night meditation, my thoughts got sorted out. I wanted to feel good! I wanted to know my needs and be able to fulfill them! I craved to gain the power and confidently say, "I want to do this because it can make me comfortable!" or "I don't like this because it makes me uncomfortable."


There, in that instant, I flipped the switch in my mind and started experimenting with all different kinds of intimate care products to learn about my body, my needs, and my real feelings. I finally knew what it really meant to feel good. After that, I shared my self-exploration journey and my progress with my gals; they were so intrigued that they started their own journeys by exploring their own intimate care products. Since then, they have become more and more confident in themselves and more comfortable with their bodies.


That's the power of intimate care products! They help us know what we like, what we don't like, what makes us feel good, and what doesn't. They give us complete control of our bodies, which is so empowering. My body, my rules. Besides, the truth is we can have healthier body images, healthier sex lives, and healthier relationships when we are comfortable with our bodies and sexuality.

And that's the moment I decided to start Bombex,Women's Intimate Care Products brand to enhance women's health and well-being.

Our focus on product innovation and material design enables us to invent products that are both high performing and also better for the body.

At Bombex, we want our "Bombies" know how the products really made. That’s why we partner with the best ethical factories in the US, China and HK and source only the finest materials. We call it Radical Transparency.

Bombex is where we can come together to champion our potential.

Bombex is where we can thrive together as women by exploring our body and practicing self-love.

Bombex is where we can unapologetically be our authentic selves.

To my fellow women, remember, you are worthy, unique, intelligent, bold, strong, and full of potential. Don't let anyone tell you what you can or cannot do.

 Last but not least, I want to say: Girls, don't let anyone define you because you are full of potential. You are the star of your show!